Strong habits. Stronger you.
Next Challenge begins 21 September
An eight-week online fitness and coaching program for women 40+ who are ready to stop starting over and begin creating changes that last.
Build strength, improve your everyday choices and become someone who keeps showing up - even when life isn't perfect.
You don't need another quick fix
The Identity Shift Challenge is for women who want realistic support to become stronger, make healthier choices and stay consistent - even when life gets busy or motivation drops.
- Build strength, fitness and confidence
- Make everyday food choices feel easier
- Better understand and support your changing midlife body
- Create habits that fit into real life
- Learn how to recover from a difficult week without giving up
You don't need to be fit before you begin. We'll help you start from where you are.
Not just eight weeks of effort. Who you are becoming.
Most challenges focus only on what you can achieve in eight weeks. The Identity Shift Challenge also focuses on who you are becoming.
Instead of relying on motivation or trying to be perfect, you'll build realistic habits that help you become someone who moves regularly, supports her health and doesn't give up on herself when life doesn't go to plan.
This isn't about being perfect for eight weeks. It's about creating changes you can continue beyond them.
Move. Fuel. Reset. Become.
A simple structure for real life - not an extreme overhaul.
Move
Build strength, fitness and confidence
Fuel
Make realistic, supportive food choices
Reset
Prioritise recovery and learn to begin again
Become
Turn repeated choices into lasting habits
Eight weeks of live support - not a pre-recorded dump.
Progress may include improvements in strength, fitness, confidence, energy and habits - not only changes on the scales.
- Eight weeks of live online training
- More than 70 live sessions to choose from each week
- A wide range of session styles and fitness levels
- Weekly coaching and practical support
- Week 1, Week 4 and Week 8 progress assessments
- Challenge eBook, recipes and meal-planning tools
- Private Challenge Facebook group
- Community activities, encouragement and accountability
- Final celebration and recognition
Standard or Personalised - same Challenge, different support.
Personalised places are limited so we can provide genuine individual support.
Standard Challenge
$250 AUD
Everything listed under What's included
- Weekly group coaching and Challenge resources
- Assessments, community activities and group support
Personalised Challenge
$330 AUD
Everything in the Standard Challenge, plus individual support
- Personal goal-setting and private weekly accountability
- Personalised feedback, progress reviews and additional support
More than fitness training
Together, they provide expert training, practical coaching and genuine support without judgment.
Founder & Head Coach
Steven Halligan
Steven brings more than 30 years of fitness experience, including extensive training in women's health, pelvic-floor-safe exercise and supporting people with injuries and physical limitations.
Coach · Behaviour Change
Danielle Ritchie-Halligan
Danielle brings nearly 30 years of experience in coaching, behaviour change and helping people turn good intentions into realistic, sustainable action.
Support, strength and showing up again.
Final Challenge testimonials and approved photographs will be added here. In the meantime, these are voices from the Halligan's room.
"I was a repeat offender at starting then quitting. I'm still going - my longest streak ever. I've gained not just fitness but friends."
"Steven's classes gave me a routine I actually love - and a community that turns up for me every week."
"The variety keeps me coming back. Every session, I feel like I belong in the room."
You don't need to have everything figured out before you begin.
You just need to be ready to take the next step. The next Identity Shift Challenge begins 21 September.
Have a question or not sure which option is right for you?
Call 0404 046 431 / Text us
Short answers. Straight talk.
Do I need to be fit before I start?
No. You don't need to be fit before you begin. We'll help you start from where you are, with a wide range of session styles and live modifications.
What if I have an injury or physical limitation?
Tell us on the registration form. Steven has extensive experience supporting people with injuries, pelvic-floor considerations and physical limitations, and we'll help you train in a way that is realistic and safe for your body.
Do I need any equipment?
Many sessions can be done with little or no equipment. We'll share a simple suggested list when you register so you can use what you already have.
How are the sessions delivered?
Live online. You will have more than 70 live sessions to choose from each week, across a range of styles and levels - never a pile of pre-recorded workouts left on your to-do list.
What happens if I miss the weekly coaching session?
Life happens. You'll still have the Challenge resources, the private Facebook group, and a team that helps you recover from a difficult week without giving up.
Is the Challenge focused on weight loss?
No. This is not a rapid weight-loss program. Progress may include strength, fitness, confidence, energy and habits - not only changes on the scales.
Do I need to weigh myself?
No. Weighing is optional. Assessments look at how you're moving, how you're feeling and the habits you're building.
What is included in the Personalised option?
Everything in the Standard Challenge, plus personal goal-setting, private weekly accountability, personalised feedback and progress reviews. Places are limited so the support stays genuine.
Can current Halligan's Fitness members participate?
Yes. Current members are welcome. You won't need to repeat information we already hold unless an updated health screening or waiver is required.
Which Challenge option is right for me?
Standard is the full Challenge with group coaching and community support. Choose Personalised if you want private weekly accountability and individual feedback. If you're unsure, call or text us and we'll help you decide.
How do I pay for the Challenge?
Registration and payment are separate. Submit the form, and we'll send Halligan's Fitness bank details and payment instructions by email. Your place is confirmed once payment has been received.
Still have a question? Call 0404 046 431 / Text us